Will New Store Opening Spell the End for Savile Row?

November 08, 2012 | Posted in Blog, Savile Row | Leave a Comment   (0) | Jasper



Savile Row tailors

The protest in Savile Row


Suit lovers everywhere are up in (well-tailored) arms about a new proposal which could irreversibly change the face of the world’s most famous tailoring street. On St George’s day a group of immaculately dressed demonstrators gathered outside the proposed site of a new chain store to protest the opening.

Savile Row has been synonymous with good taste, sharp cutting and bespoke tailoring for more than two centuries, but recent plans to allow an Abercrombie and Fitch children’s store to open on the street has caused outrage amongst those who want the Row to stay just as it is.

The legacy of Savile Row

For many years Savile Row has managed to hold on to its unique position in London and has so far remained uninvaded by more modern stores. It is here that Admiral Nelson’s uniform was made. It was here that Edward the VII invented the dinner jacket – and it was here that Hollywood actors from the golden age came when they needed a waistcoat cut properly.

For more than two hundred years Savile Row has maintained its reputation as the capital of bespoke suit making and thrived on its uniqueness and its well deserved place as part of the history of fashion.

Bespoke tailoring on the rise

What seems most strange about the almost inevitable move to allow modern chain stores on Savile Row is that the demand for bespoke tailoring is actually on the rise. Many celebrated suit makers have chosen to move their businesses here in the last ten years and proved that bespoke tailoring can be adapted to suit modern tastes, whilst other tailors on the row have seen a marked increase in custom over the last few years. One tailor even revealed that CEO of Abercrombie and Fitch Mike Jeffries gets his own suits made in the very place he plans to decimate.

Savile Row – But not as we know it

What makes Savile Row stand out as the street for bespoke suit making is its refusal to follow the fad for cheap and poorly made clothes. It’s easy to buy Abercrombie and Fitch style cargo pants, printed T shirts and thongs complete with suggestive slogans on any British High Street; so is there really a need to allow this ‘throwaway’ store to open its doors on a street that as yet remains unspoiled by modern intervention?

With another application from trendy fashion chain The Kooples in the pipeline, it seems that it won’t be long before the charm of Savile Row has been ground out and it becomes just like any other High Street in the world.




Vanity Sizing – Why Most Men Leave Savile Row in Shock

August 08, 2012 | Posted in Bespoke Tailoring, Savile Row | Leave a Comment   (0) | Jasper

In the retail world there exists a phenomenon known as ‘vanity sizing’. Essentially this means that garment sizes are deliberately mislabelled, for example a pair of trousers labelled as 34” will actually come up as 36 1/2” when measured.

As a consequence most men are wearing mislabelled jeans or casual trousers and are under the impression that their waist size is smaller than it actually is.

So why do off-the-peg retailers lie to you?

The theory is that when you try on a pair of trousers in a shop and discover that you’re the same waist size as you were when you were 21 this creates a feeling of elation and euphoria. In your euphoric state you then buy the same pair of trousers in nine different colours, walking out with far more clothing than you originally intended to buy.

In theory you’re also more likely to return to that store because their garments are ‘correctly’ sized and they allow you to maintain the illusion. Often when I’m measuring clients in Savile Row they ask me their waist size out of curiosity, but 99% of the time they’re shocked when they hear the answer. It clearly wasn’t the size they were expecting to hear.

I don’t enjoy bringing people down to earth with a bump but the tape measure doesn’t lie and I don’t volunteer this information.

Where to Buy Women’s Tailored Suits on Savile Row

August 07, 2012 | Posted in Savile Row | Leave a Comment   (0) | Jasper











Nooshin offers both bespoke and made to measure women’s tailoring, specialising in business suits and occasion-wear including Mother of the bride, wedding suits and bridesmaids dresses.

Combining her experience as a personal stylist with her expertise in tailoring, she has designed a luxury collection of tailored dresses and jackets that can be customised in any fabric, and are suitable for both business and social environments. She also offers a fully bespoke service for her clients, designing and creating couture garments from scratch.

“Having collaborated with Nooshin when working with corporate clients I have experienced first-hand her attention to detail and her refusal to accept anything less than perfection. She has a natural talent when it comes to style and like me she also offers the convenience of a visiting service.” JL

You can find out more about Nooshin by visiting her web site www.nooshin.co.uk